Seasonal Guide
Summer's Best Blooms: What to Order in July
By Rosa Fiora Editorial ·

July is the month when flower farms hit their peak. The heat brings out the boldest colors and the most generous stem lengths. Dahlia season begins in earnest — from pale blush cactus varieties to deep burgundy dinner plates, they are the undisputed stars of summer arrangements.
Sunflowers shift from the bright school-bus yellow of early summer to more sophisticated tones: lemony creams, deep rusts, and even chocolate-brown petals. Pair them with trailing amaranthus and blue delphinium for a Dutch Golden Age painting effect.
Zinnias are the unsung heroes of July. They last remarkably well in heat, come in every color imaginable, and their textured petals add interest to any arrangement. For something unexpected, request 'Queen Red Lime' — a zinnia that shifts from raspberry to chartreuse at its center.
Always order summer flowers for morning delivery. The afternoon heat can stress even the hardiest blooms.